It´s all about TRUST
But let´s start with the basics, what is SSL ?
SSL stands for Secure Sockets Layer and is the Internet standard security protocol used to encrypt communications between a web server (like our website) and your browser (i.e. Internet Explorer, Chrome, Firefox, etc…). This secured link ensures that the data that is exchanged between your browser and the online server remain protected.
SSL is already used by millions of websites and especially e-commerce websites or websites which receive payments or other sensitive information from their users.
Even if many of your web visitors may not fully understand how the SSL encryption works, they do recognize the padlock and the https in front of your website url in their browser. The image below presents the graphic evidence for the absence of an SSL certificate (HTTP), the presence of a standard SSL (HTTPS) and the ultimate green bar trust mark of an EV SSL which shows the name of the organization.
The banking and Finance industry uses EV SSL extensively as they want to ensure the best possible security and trust level. And so you should do for your business. In the screenshot below you can see an example of how one of the largest Swiss Bank´s website security and ownership is proven by the EV SSL Certificate.
You will notice that the EV SSL Certificate shows 3 important information:
Your connection to this website is secure
This website you are browsing really belongs to UBS AG (Bank)
The Certification Authority (DigiCert Inc) has verified that UBS AG is the owner of this website
Now why aren´t all business websites equipped with an EV SSL ?
A problem of budget/costs ?
NO, some EV SSL are even cheaper than premium SSL (OV & DV)
A problem of technical complexity for installing EV SSL ?
NO, its almost the same process as installing any SSL certificate
A problem of awareness about the advantages of EV SSL?
Not really. Many people like your have been trying to get an EV SSL
It´s about Compliance; and its always harder than it seems...
Before an organization can obtain an EV SSL Certificate, the Certification Authority will conduct multiple verifications to verify the operational existence of the requesting party. It may ask for specific documents and other forms of proof about the business and its corporate details.
This validation process is often time-consuming and sometimes the requirements are hard to satisfy even for established Developing countries companies. It is even harder for new start-ups that are less than 3 years or for companies that are incorporated outside the OECD Jurisdictions. If the compliance requirements are not met, then the SSL Certificate can not be validated even if the business had already paid for the certificate.
Most of the EV SSL Certificates providers only focus on selling the EV SSL Certificate itself, and let it to the buyer to handle the process of validation and compliance directly with the Certification Authority. These ressellers often suggest or advise their clients to contact a Law Firm to obtain a Legal Opinion Letter in order to enhance their chances of EV SSL Validation.
The solution? As a Law firm we offer both the EV SSL and the Legal Assistance to get it Validated !
We have an extensive experience in compliance and we boost your application by providing a Legal Opinion Letter drafted by an Attorney. Your details and order information and the Legal Opinion Letter are all prepared by our Law Firm and sent directly to the Certification Authority. In most cases you will not even have to be in touch with the Certification Authority and your EV SSL could be validated within hours or days instead of weeks or months.
You feel more confident now to apply for your EV SSL ?
If you only have one website and you are not planning to have other websites in the next months or year, you can then go for a single domain EV SSL. But if you have more than 1 website the multi-domain is the most cost-effective way of procuring EV SSL. With a Multi-domain certificate you can get 1 to 4 domains already covered on purchase, and you can later add more domains for a low fee.